Earlier this year I wrote an editorial style post here on our weblog titled “Off Topic: Real Food,” (about the downfalls of the industrialized food system and why we should all be supporting self-sufficient community initiatives, including urban agriculture) which was met with enthusiastic comments, so I figured I would take an opportunity to elaborate on those goals and give an update on what we’ve been up to. I’ll apologize in advance for the length, I like to talk about this stuff and we at Onetribe think these things are very important
First and foremost, I am proud to announce that myself and another local business owner (Laurie Lay of All Star Market & Deli) have formally started a 501(c)3 non-profit entity called “Re:New Richmond.” I’ll post up a screenshot of the site itself and a link once it’s live, but here’s the organization logo and top of the site design

Our goals are to raise awareness of sustainable living initiatives in our urban areas, and support healthy self-sufficient communities. This includes supporting local individuals and businesses that create or sell locally produced goods, in addition to community building projects including community green spaces and edible gardens, as well as educational programs at local schools.
Our first two projects are ambitious but certainly doable. We are currently working with the city of Richmond on securing a contract to steward a city owned plot of land in the Woodland Heights neightborhood. This plot, once finished, will serve as a public green space including a childrens area with a green stage/tiny amphitheater and butterfly garden, polyculture gardens consisting of perennial plants, flowers, fruiting trees and bushes, herb gardens, and a portion of the area will be converted to community vegetable garden plots for rent for a very small annual fee, so that community members may grow vegetables, flowers and herbs for their households. We will be doing low impact development to minimize any disturbance to existing native trees, and building a rainwater collection system to outfit a community member’s shed adjacent to the plot to provide irrigation.
Our other current project consists of the transformation and re-utilization of a beautiful several thousand square foot greenhouse on the grounds of a local elementary school.

The greenhouse was built about 5 years ago by Goodwill in cooperation with the city Parks & Recreation department to serve as a team building and educational facility for teaching mentally disabled Goodwill participants job skills. I don’t know how long that project lasted but the greenhouse has been underutilized and/or not utilized at all for a few years. As you can see from the photos it was in rough shape when we first gained access.


In just a few weeks of after work until sunset evenings, Laurie and I have made significant progress on cleaning up the inside and getting it ready for this growing season.

The previous crops in the greenhouse had been planted and grown through black weed-block canvas (which we’ve been pulling up to expose the soil below – in the above photo the right side has been exposed, the left is still covered), spot fertilized by artificial means, and irrigated with potable water. It seems like things were growing pretty well, but there are more natural, more inexpensive ways to grow stronger plants and healthier food.
There is a ton of biomass available for composting – several cubic yards of dead weeds and grass, and we plan to utilize every last bit of it. The goals for processes in the greenhouse include intensive vermi-composting (composting + worms = worm castings – you’re basically growing nutrient packed dirt) both for mixing into the existing soil to regenerate it, as well as to actually heat the greenhouse so we can grow year round. Evenly distributed bins of compost giving off heat (it can reach 100+ degrees inside a compost pile) can keep an enclosed space warm enough to grow through all four seasons. We are also building an intensive rainwater collection system capable of saving as much of the water that falls on the greenhouse as possible, allowing us to irrigate all of our crops while conserving potable water. The greenhouse is planned to be a zero-input (no outside water, no outside fertilizer except for natural compostable waste goods), highly productive polyculture environment.
The end result will be the following:
- Educational garden for the students of the elementary school
- Possible impact on healthful school lunch initiatives
- A place to start vegetable seedlings and perennial plants for our current and future community garden projects, as well as a means to provide the community at large with healthy seed and plants for their own gardens
- A controlled environment for seed saving to continue passing on heirloom and rare varieties of fruits and vegetables to seed banks for the enjoyment of future generations
- A sustainable model for urban growing which can be scaled up or down for any given site
- A place to educate the public about indoor and outdoor natural growing practices and sustainable living
- An opportunity to grow produce, flowers and herbs for non-profit purposes, including donation to other entities such as the local food bank, community organizations holding events, and for farmers market style sales to support Re:New Richmond itself
Other projects that we have considered for Re:New include community gardens in other areas, classes and informational sessions on growing and buying fresh and local produce, providing resources to put consumers directly in touch with farmers and farms that are involved or wish to be involved in farm to table initiatives, including CSA (Community Supported Agriculture) programs, and extensive nutritional education and self-sufficiency work with children and others in lower income areas.
We are involved in many facets of sustainable living beyond farming and are either directly involved in or support:
- support buy local initiatives
- public transportation and bike lane installation
- sustainable housing programs, particularly affordable projects aimed at giving lower income individuals and families, students and those of public service occupations (teachers, for example) access to healthy housing in fulfilling communities
- public programs that favor the addition of more public green spaces to our urban areas, and the conservation of first class farm lands, wet lands and other areas in need of stewardship that should not be developed upon
Onetribe is of course, by association, involved in many of these things I have spoken about thus far in this post. Our employees help with research and ideas for non-profit initiatives, volunteer their time, and the company financially supports this and other non-profit initiatives. In talking with customers and seeing the reactions to our previous weblog posts about environmental and sustainability issues and our interactions with people on other online sites, we have noticed great enthusiasm and thought it would be a good idea to see how far we could take the idea of publicly supported community initiatives. We have decided that we will start taking donations for Re:New Richmond (upon launch of the Re:New informational website) with our orders to be directly donated in the buyer’s name to the organization. In the USA this is a tax deductable donation and everyone who donates will be sent a receipt by Re:New Richmond. The process will be a simple self-contained portion of the billing section of the Onetribe LLC website’s checkout, a screenshot is featured below.

The donation module will be turned on once the non-profit’s information site is fully active. The donation will by default be set to $0.00 and there is no obligation whatsoever to donate anything at all. The drop down will include a couple of pre-set totals, and the text entry field gives an optional way to donate any other total.
We absolutely understand that some people do not share our interests or are more concerned with other things in their lives. With the current state of the world’s economic system we also certainly understand the fact that many people simply don’t have any extra funds sitting around. Leave leave it blank and act like it never happened, you won’t hurt our feelings
Regardless, we are doing everything we can to foster new ideas and teach and learn every day, and if I have the ability to lend a hand even further than my own efforts by enabling other people that may be interested in such things to support grassroots initiatives, that is something I am interested in doing.
At the Onetribe headquarters the strawberry patch we planted last spring is doing great, and if you stop by during late spring or summer expect to be offered some nice juicy organic strawberries during your visit!

We also have a cart full of seedling pods that we just planted this past week for our peppers, tomatoes and several kinds of herbs and flowers. These will go into our own personal gardens, some of the planters at the Onetribe studio and into the greenhouse. Everything we are planting is an heirloom variety of 40-100+ year old saved seed from a few different seed banks here in Virginia, including Southern Exposure Seed Exchange and Thomas Jefferson’s Monticello seed bank. They are open pollinated, naturally produced seeds saved for generations by families both here in the USA as well as families from abroad that have brought their own country’s seed with them as they immigrated. Heirloom seed is an important way to maintain genetic diversity of plants that may otherwise become extinct, particularly as more and more industrialized foods are genetically modified or scientifically bred. Aside from that, they just taste really freaking amazing!
Please tell us about your own garden or sustainable living efforts! Pots on the back porch? Planters at work? Community garden in your neighborhood? Do you save rainwater? Do you visit a local farmer’s market to support local growers instead? Let us know, leave a comment!

